09
Internationalization
by yudaica2013 ·
Airbus 320 refueling at the airport in Arequipa, Peru
Airbus’ A340 at Frankfurt, Germany, with the current image of LAN.
On July 2, 1999, LAN creates its first foreign subsidiary: LAN Peru SA flights within the country. The day of November 19 that same year, began the operation of international flights from Lima International Airport.
In 2000, LAN Airlines is now officially a member as a member of the Oneworld alliance of airlines, allowing it to increase the supply of destinations, reaching over 570 destinations and 135 cities in the world.
At that time, LAN offered more than 35 flights a week non-stop, direct contact between Miami, New York, Los Angeles and Chile, as well as code-sharing service from Toronto and Vancouver, daily flights between Lima and New York City and Los Angeles and flights to 38 cities in 16 countries.
In mid-2000, LAN Ladeco and receive the certification of ISO-9002, becoming the first carriers in the world to certify their flight operations, including the methodology of TQM, Total Quality Management (Total Quality). The process involves two years of work, finally, the holding company LAN receive certification by the German company TUV CERT, according to the laws of that country.
On October 28, 2001, the company separates the business of transporting cargo and passengers. To do so creates a new company, called Air Transport SA, devoted to passenger traffic under the LAN Chile Express.
On November 11, 2001, and the presence of President Ricardo Lagos, the company opened at a Miami International Airport cargo terminal and a corporate building, equivalent to 17 hectares built. This landmark located at the LAN as a foreign company with the biggest and most modern facilities at the airport at that time.
In 2002, LAN and Lufthansa signed a strategic alliance agreement that enables both companies to complement its cargo services between South America and Europe. Under the agreement, Lufthansa Cargo serves the east coast of South America, while it does LAN Cargo destinations in the western part of the continent, significantly expanding the frequency and operated by both companies.
In 2003, he joined the fleet the Airbus A319 model, to support the short-range operations, both domestic and regional levels.
Three years later, on April 28, 2003, LAN starts operating in Ecuador, through LAN Ecuador, which was summarily LAN Dominican few months later. In June 2005, after several failed attempts previously opened LAN Argentina began operating the route covering Buenos Aires-Mendoza-Buenos Aires. In March 2004, LAN Chile decides unification of its subsidiaries under a single brand, born well holding the current LAN Airlines, which became effective on September 8 this year. The company said at that time that the strategy associated with this change sought the consolidation of the airline as a leader in the region and thus make it representative of all Latin Americans. With the Quadrant Asset Management change, it would be much easier for passengers from the United States, Europe and the rest of the world to recognize the company.
In August 2005, the company simplifies its pricing structure was reduced to only seven families fare on the same number of features. Among the benefits, this change would facilitate the understanding of customers and streamline the process significantly in sales for travel agencies. The following month, a LAN haria cash charge for fuel (fuel surcharge) to the rates of its passenger flights due to the high cost of oil. This fee, which varies according to the international price of crude oil, is applied in different ways for different distances from the flight company.
In March 2006, LAN introduced the first Boeing 767 with only two classes: Premium Business Class and Coach Class reconfigured. Full-flat seats recline to allow a 180 degrees. This is the first flight of 22 B-767, with a new cabin, which means an investment of more than 100 million dollars.
In May 2006, culminated the process of change toward a single image of the planes belonging to the holding company LAN. The process began in February 2004 and was painted a total 69 aircraft of which five were Airbus 319, 14 Airbus 320, 4 Airbus 340, 23 Boeing 737 passenger Boeing 737 cargo 1, 16 Boeing 767 passenger and 6 Boeing 767 cargo. In future, the new aircraft to join the fleet will design implemented from factory.
On Saturday May 20, 2006 LAN Argentina joined the first of 4 Airbus 320 and 2 Boeing 767 that made up the fleet of the airline.
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