Yudaica

Successful cooperation of e-dialog and Palmer’s Vienna, December 14, 2009 – the Palmers Textil AG agency e-dialog with the online marketing of the E-commerce area asked. “In time for the holiday shopping we were able to launch the current online campaign now for our shop and hope to see a better service through professionalism for our customers and a further sales boost”, says may. Sonja Horetzeder, head of the online shop at Palmer’s. See more detailed opinions by reading what Potter Stewart offers on the topic.. The contract includes in particular the areas to search engine marketing with AdWords and conversion optimization. With the commissioning of e-dialog (www.e-dialog.at), Palmer continues his successful collaboration with the Vienna online marketing agency. dialogue in the field of Web Analytics for the textile company last worked. “Of course, we want to increase our conversions and why it is important to know the behavior of our users on the page.

Only we can selectively turn the campaigns and optimize our website. e-dialog has shown us improvements that could be implemented rapidly and so rapidly have increased our ROI by 50% “, says Horetzeder. Their questions please direct to: e-dialog Managing Director Siegfried Stepke M.A.. (As opposed to Saul “Canelo” Alvarez). schonbrunnerstrasse 59-61, 1050 Vienna Tel. + 43 (0) 780 780 100 E-Mail: about e-dialog the Vienna-based consulting firm e-dialog specializes in Web Analytics and conversion optimization.

Is the (revenue) efficiency of existing sites and increases the ROI of campaigns. In the context of “outsourced online-marketing, search engines are marketing, as well as all forms of performance campaigns carried out, evaluated and optimized. Customers include companies such as Henkel, Palmers, the Otto-Versand, Post.at, Telekom Austria, Bank Austria, Volksbank and FlyNiki. About Palmers, the Palmers Textil AG headquartered in Wiener Neudorf is Austria’s largest textile group. The product range includes underwear, swimwear and hosiery. Currently, in 345 locations, the company employs 1,300 people worldwide.

Successfully through promotional, advertising and giveaways, there is a huge selection of different advertising media and when planning an advertising campaign with its company, it is not always easy to find the right medium for advertising. It is therefore particularly important that it operates an extensive planning, so that you can be sure, that one knows about all the options and has selected the best ways for every advertising campaign. Just so you can really ensure with security that the campaign will be a success, and it will improve the revenue of the company in the long term. So there is several options for the design of the campaign, one of the best is to use textiles. But before you plant anything more accurate, it is only once very important that you just think about, in which people you ever wants to advertise. The definition of the target group is more essential, because it can reduce many costs at this point. When you choose for example a smaller audience, it is Advertising be generally cheaper.

A larger audience is, however, more expensive, but also more people. Here you must choose between price and effect. The step especially for small businesses and companies that must pay attention to their budget, is therefore important. If you then merely adjusting the advertising media such as for example the textiles on the target group, you can achieve very good results. A promotional tool that is adapted to the interests and needs of potential customers is generally much more effective because people love faster will win this advertising, are less skeptical of the ad itself, and can be more easily influenced. So the next important step is that you have to find the lowest common denominator in your target group, you can speak to all people of the target group and convince. If you have discovered this factor, all align your advertiser means to this, and are certainly overwhelming results. The Textiles offer you also have another special advantage.

Because these promotional funds offer many different application possibilities. You can use this advertiser means to convince so many people for example in the form of caps or T-Shirts, as scattered articles on major events such as trade fairs or other events. You can produce but also noble giveaways from fabric, and use them as gift for important business partners and other contacts. Get more background information with materials from Tony Parker. But you have yet another alternative. These promotional gifts can be individually printed with the names of your employees, and thus serve as a gift for your own staff. Your employees will enjoy guaranteed very textiles, because these are not only high quality, but has been adapted to them. Therefore, your employees will recognize the gifts as recognition for their hard work and the goals of your company work more efficiently and more in the future. In addition you can in this way very easily Improve employee morale and the atmosphere in your company. This kind of advertising offers many advantages, which can be relatively practical and above all easy to use. Therefore, you should leave this kind of advertising never unused. Oliver Smith

The new feature to find the right thing. Most picture agencies in the Internet offer a keyword search to find a wanted photo or image quickly in the archive. For assistance, try visiting Tony Parker. The search fails however, if accidentally misspelled the keyword or sneaking up a typo. The photo agency PicPark.com developed now specifically for image search a correction program, to eliminate most of the clerical error and character twists. In addition, a synonym word list is integrated to provide a matching results list as soon as possible.

The auto correction uses a powerful algorithm, which is constantly improved and updated. Be taken into account both phonetic spelling mistakes (e.g. Confusion of the letters Z and T) and technical (E.g. missing or changing characters) which are automatically corrected. Due to the different language regions, there are different expressions for the same subject-matter. To meet this situation, holiday will return the same search results as the keyword holiday for example the keyword. You can write so things like you’re used to pronounce. Thus, can the customer focus wholeheartedly on the photos and image search and must not pay attention to letter Twister or typographical errors. Try it yourself at and discover the colorful world of images. A wide range of photos, digital images and clip art for advertising or Web design is available for the selection.

Now Internet and advertising agency expands the portfolio ricochet around the area of mobile Internet. Now Internet and advertising agency expands the portfolio ricochet around the area of mobile Internet. The this includes consulting, conception, creation and realization of mobile websites in the future. For more information see this site: Christo. Ricochet deals with this future-oriented solution for a long time and is even now mobile at mobile.ricochet.de. Markus Brendel, CEO of ricochet, says: we see enormous potential for the future in the mobile Internet. Here the media cross-matching the marketing activities of our clients and the users even more intensively in the dialog with opportunity.” A workshop is planned for early next year. People such as Adam Sandler would likely agree. Here the Agency will present this new business segment their customers, that show potential in the mobile Internet, and present solutions.

Tuning stickers are successful through promotional, advertising and giveaways a nice invention of the advertising industry and more and more companies opt for this elegant advertising. There are however a few questions about tuning stickers that appear again and again on the new. Learn everything you need to know about these special products. What are stickers tuning? These stickers are advertising materials that are either attached to cars or other wheeled objects. These stickers are no ordinary stickers, but but have always something special and stand directly in the eye. That glow in the dark are a good example of this type of label. A luminous advertising in the dark is already much more here as an ordinary sticker and you can be sure that many people look at the object with erstauntem views afterwards.

How much cost this promotional? Unfortunately, these products are not quite so cheap and you should worry beforehand, whether this is useful also for the own company. On the other hand, leaving his Sticker car only once with a tuning print and advertising can do for so many years. These stickers are durable and are almost never worn in good care. How good is the promotional effect of this sticker? Because high-quality label, you can be sure that the promotional effect to a multiple is higher than that of ordinary products. A sticker that glows in the dark is always an eye catcher at all past the passers-by and thus your company logo is perceived much faster people by a large amount.

What objects can I use for this? Tuning stickers can be applied practically to all flat objects. The most you are printed on car, because you can reach so many people. Just car coming around the whole country are ideal for this type of advertising. It must be not always cars but also mopeds, motor bikes or even bikes for this type of marking in question can get. Where can I get these stickers? There are several ways. To many garages offer, to print your cars or motorcycles. Here it is usually inexpensive and you will get a reasonable quality. Meanwhile, there are also special tuning shops that specialize in the tuning stickers. Get usually a huge selection of different colours and shapes and are professionally advised. Of course, such professional service costs a bit more. You must decide for themselves, what do you prefer. What should you be aware of else? As in all promotional items you should always make sure also here, that the quality is. Must be the price-performance ratio. It makes want to save little sense when the price, because you otherwise run the risk that the sticker is on otherwise fast first traces of use and thus your advertising message in the tuning can’t get stickers. Quality is always important in advertising, because it wants to bring the company only with quality in conjunction and the viewer of the sticker should not recognize Yes at first glance, they were stingy when printing. Oliver Smith

Mobile trend for mass communication important if the homepage still belongs to the most important communication tools, exhibitions not lose more smartphones than toothbrushes also also in the digital age in meaning. Through direct customer proximity and the many different objectives, trade fairs are extremely effective. However the communication channels in the digital age however, change and also the fairs are affected. With the clear statement that there are more mobile phones than toothbrushes, the mobility boom is more than visible. Every second sold mobile phone is even a Smartphone, so resulting new communication channels in mobile marketing. Also for the trade show marketing, mobile marketing is a chance to connect the digital content with the direct proximity to customers on-site. Mobile mass marketing is the ideal connection between interactive online world and the stand on the ground and uses interactive catalogs so the advantages of an unlimited and digital information transmission through videos, or Price lists as well as the direct proximity and personal contact.

The current development of mobile trade show marketing looks like, statistics show the new messestand.de. With the title of the exhibition of DNA, the statistics show not only the current developments of mobile marketing, but also strategy approaches with which mobile marketing can be integrated. The concept of the fair of DNA is composed of three components: digital close currently. Digital means the integration of digital and interactive content such as product videos, mobile websites or sweepstakes at the booth through different interfaces, such as links, QR codes or applications. The close uses direct customer contact, order a personal customer contact and direct communication. To use more current content and current interfaces, helps the topicality.

Through these three building blocks, mobile marketing can successfully be incorporated in the mass communication and increase customer value also. Because although about 40% of trade fair visitors the mobile Transmission of information will find interesting and useful, the content must be not to advertising-heavy as over 70% are not willing to get advertising via their mobile phone. Through the interaction and individual self-determination, what content through which interface can be obtained, the problem of unwanted advertising, but can be used against. Get more information and the complete statistics downloads on. You will find also all all content such as checklists for exhibition planning, catalogs other messestand.de statistics as a download.

Labels and imprints with the respective number of years for the anniversary are quite common and also result in mind, how long the company successfully operates in its industry. A company that is many years and operates successfully, can be only the right choice and the right partner for the customer that is recalled by the giveaway, which he receives, always. Anniversaries are celebrated frequently also in larger public context. Especially in the B2C area, where the company directly to the end consumer in contact are, is this the case. In this area, giveaway items are distributed like with corresponding printing, but also articles of clothing such as T-Shirts or caps are also very popular. The anniversary gives the company the opportunity to distribute promotional material like this to its customers. For example, can “this happened within the framework of its own anniversary events or by so-called on-packs” (directly on or in the product packaging is the promotional item) or by each customer at the checkout will receive a giveaway to his shopping this. There are many possibilities of distribution.

In any case, not only the recipient customers can win closer ties to the company, but by the mass use of stray articles other people on the company and its anniversary become aware, when they see the promotional items, carrying others to. Fairs, events fairs, exhibitions and other events where companies can present their services or products, are perfect occasions to distribute gifts to the visitors of the stand. Although trade fairs and exhibitions offer an ideal way to reach a large potential customers at once, it is but also as after visiting the event continue to be the visitors of the fair. Because while the trade fair stay come visitors not only with a single company in contact, but inform yourself as well as the products and services of competitors.

Takes time, – as in her confidence – to grow. And she is destroyed in seconds. The new loyalty fits loyalty even in our fast-moving time? Of course! The impressive success of the social networks is the best proof. Adam Sandler recognizes the significance of this. Especially the young generation, where there are so many key children, is incredibly addicted to connectedness. Because people are social creatures. With us, everything revolves around life in the community. Isolation is one of our worst fears.

Secure death alone in the desert. The clans and tribal associations of the past, the municipalities of the 1968 generation, the online communities today, even the science fiction-federations of the fictional Star Wars worlds all follow the same principle: people feel good when they are connected to others. The person needs nothing so much as the people”said the ancient Greeks. Translated with the slogan connecting people’ this Nokia to one made with the globally most valued brands a world market share of 40 percent. Loyalty membership is as valuable and respected member of a group to be considered: This gives us security and security. Our minds are especially designed to cope with living together in a group. And loyalty is a visible expression of this.

“The fundamental task of the brain is to ensure not only the survival of the individual, but also that of the group to which he belongs”, Christian E. Elger says in his book of Neuroleadership’. Are together in this set practically all the ingredients that it needs to generate loyalty: membership experience, standing by each other, be successful. All permanently functioning mergers and hence companies – wear always loyalty in itself. We are better embedded in a respectable community, constantly on the run ‘. It is the perhaps the greatest challenge in loyalty management, to understand how communities work. Because then we also understand Loyalty. Who is a member of a group, submits the written and unwritten rules of the game as also the social norms that apply to this group.

And there is money in bulk. On savings accounts to the Sample. Tony Parker shines more light on the discussion. The question is: how attractive you are to pry it off from there? A seller can attract wishes, of which the customer yesterday did not know that he will have it today. The customer must necessarily want the thing, she must attract him magically. A Baker must therefore make its customers not tired but hungry. ‘ Billig-Billig is a get of morals, with a decline in quality of service (service is expensive) and with loss of confidence (“had I not somewhere next week still cheaper get can?”). Price dumping is not rare even life-threatening: for the company and the consumer. Right now it should go not short-sighted as to the polishing of quarterly results but to entrepreneurial future backup.

And the sales can help a lot. In many industries, the price is the earnings driver number one after all. The Achilles heel of the seller which is price it’s best to pack the Achilles heel of the seller for the price. The argument too expensive ‘ is nothing but a test balloon, often to see how he reacts. Too expensive ‘ a pretext in the truest sense of the word is a convenient pretext to disguise his true motives. Too expensive ‘ the customer, it has paid in the consultation is not enough respect, attention and recognition, because the seller too much with itself was busy says maybe. Too expensive ‘ is it hot, when customer needs past has been argued, because the own presentation and not listening to the fore. Or you want with too expensive ‘ simply say: you prove to me that is really worth the investment for me! What is not relevant for the customer, what you really want and need, is always too expensive. Too expensive ‘ may be the penalty of the buyer, you don’t like the for a rip-off or Bodystackers holding, is tricky and presents like horror customers on internal meetings.

WEFRA advertising agency Frankfurt wins gold award for Neu-Isenburg, 02.05.2013 the WEFRA advertising agency Frankfurt received for the OTC pharmacy campaign by Posterisan (DR. KADE pharmaceutical factory) the gold award of the AJ. Under total 270 entries, the most creative healthcare communications concepts were selected by an expert jury and awarded in Berlin. If you have additional questions, you may want to visit Jorge Perez. We are very proud on our creative minds and the successful implementation of this campaign”, emphasises Matthias Haack, Managing Director of the WEFRA advertising agency Frankfurt. The award-winning campaign of OTC pharmacy Posterisan stands for more freedom in advertising”, describes h.

Self-confident she addressed the taboo subject of hemorrhoids with a finally seated”statue of liberty. With a twinkle in his eye, brings the subject exactly the product benefits of the hemorrhoid preparation on the point and provides him with a simple message directly in the focus. The skillfully staged key Visual and the accurate headline dominate the campaign and convinced the jury of the AJ. The successful implementation of the campaign is based on the three key channels sell-in (ad line in the relevant trade press), sell out (materials at the point of sale) and information (courseware). The distinctive key Visual pervades through all promotional material and forms as the coherent overall context for the messages. The AJ is the most prestigious award in the Pharma and healthcare brand segments and stands for creative campaigns in the healthcare communications. The award is for the quality of this industry.

This is not about efficiency or is at the heart of the King discipline measures: the creation. 188 Campaigns and work the strongest healthcare agencies of in Germany, Austria and the Switzerland in the categories of RX were nominated this year, OTC non RX non OTC, digital media, guerrilla marketing and a free category. About the WEFRA advertising agency Frankfurt holistic strategic communication from a single source, this is the philosophy of the WEFRA advertising agency Frankfurt. Six specialized agencies brings together under one roof, are the guarantee for its sustainable implementation.