Types of distribution

by yudaica2013 ·

Types of distribution channels can speak of two types of channels: Direct Channel (Short marketing). The producer or manufacturer sells the product or service directly to consumers without intermediaries. This is the case of most services, it is also common in industrial sales because demand is very concentrated (few buyers), but it is not so common in consumer products. For example, a hairdresser provides the service and sells it without intermediaries, so do banks and savings banks. Examples of consumer products can be products Avon, Ballantine Books, Dart Iberica (Tupperware) sold at home. It is also a direct channel sales through vending machines, also called vending. Indirect channel. A distribution channel is often indirect, because there are intermediaries between the supplier and the end user or consumer. The size of distribution channels is measured by the number of intermediaries that form the path through the product.Within indirect channels can distinguish between short channel and long channel. A short channel has only two steps, ie a single intemediario between manufacturer and end user. This channel is common in the marketing of cars, appliances, designer clothes … that retailers or retailers have the exclusive sale for an area or undertake a minimum purchase. Another typical example would be buying through a supermarket or hyper. In a long channel involves many middlemen (wholesalers, distributors, wholesalers, resellers, retailers, dealers, etc.).. This channel is typical of almost all consumer products, especially products of convenience or purchase frequent, as supermarkets, traditional shops, galleries, markets or food … In general, we believe that the short distribution channels selling prices lead to reduced consumer and, conversely, that long distribution channels are synonymous with high prices.This is not always true, may be the case that products purchased directly from producers (eg wine or champagne at a wine cellar in origin) have a sale price greater than in a commercial establishment.

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