Mindmanager including topics, categories and subcategories for the development of conceptual content of the Applied Strategic Pl

by yudaica2013 ·

the conceptual contents are structured into four (4) thematic areas namely: 1. Strategic Management: definition, evolution, importance, advantages and disadvantages. 2. Elements of strategic management: definition, importance and process for developing the mission, vision, values, policies, business strategy, strategic business unit, long-term objectives and annual targets in hotel companies. 3. Strategies: Definitions, categories and types. 4. Performance Auditing: An array of threats’ opportunities’ weaknesses’ strengths (AODF), Matrix evaluation of external factors, competitive profile matrix, matrix evaluation of internal factors, matrix strategic position and the evaluation of the action, Matrix of the Boston Consulting Group (BCG), internal Matrix ‘external grand strategy matrix, Matrix Quantitative Strategic Planning. For this task has been selected thematic axis 1: Strategic Management, to build the themes, categories and subcategories in the Map / Route Search / research engineer with Mindmanager. “Connie’s Bakery” – A bakery founded by is an attorney and senior business executive in New York City’s real estate and property development industry As shown in Figure N 1.

Product Details
Wharton on Dynamic Competitive Strategy by George S. Day and David J. Reibstein (Paperback – Aug 13, 2004)

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