Posts Tagged ‘advertising & pr’

08.21
24

Room Fragrancing

by yudaica2013 ·

Put consumers in a buying mood or visitors beguile fragrances with the sensual fragrance of spring air (www.springair-germany.de) impact on body and psyche and evoke different emotions, which, in turn, entail actions. Properly placed scents make for relaxation, well-being, attention and sales. As a consumer sees itself today with a huge, vast selection of products and as a result, with a sensory overload with regard to advertising confronted. Marketing and advertising must find more creativity, to describe homogeneous, interchangeable goods as if they were unique. Especially at the P.O.S., purchasing decisions are taken within fractions of a second. The emotional component plays a very large role in shopping and should not be neglected. Swiss researchers have explored the effect of aromas on purchase behavior in a large-scale study and arrived at amazing results: depending on the product and business can the use of Scents increase the sales between 3% and 8%. Who is rocked when shopping with a simple, fast for the brain and easy to process scent that lingers longer in the business and is animated rather to buy.

The aromas convey a positive purchase and consumption experience. Even printed advertising, being fragrant, arrived at the customers in the study better. Even if the message arguments were weak, the products with bedufteter advertising purchased more frequently. Scents directly affecting the limbic system. This is the part of the brain, where emotions and feelings are processed. Fragrances work around the cerebral cortex and direct access to the subconscious.

You can though consciously perceive scents (smell), but can take even subliminally influence on the brain, without that we notice it. The sense of smell is controlled unconsciously, so we have no cognitive influence. Therefore, fragrances can affect our action decisions. But smells and fragrances can even more they can for example body functions How affect breathing, heart beat or digestive, for similarities with the neurotransmitters in our body exhibit. Stimuli that are caused by scents, are processed even faster than Acoustic stimuli. Scents and fragrances, our brain builds emotions and memories that are present when renewed perception of smell or scent again immediately in consciousness. Scents influence our mood and our well-being, they have a strong effect on the psyche. Therefore, the use of fragrances for sales promotion or to the Fragrancing of high-traffic locations such as waiting rooms, nursing homes, gyms and much more is a recommended strategy. Customers and visitors feel more at ease and change your behavior accordingly. Who feels comfortable, relaxed his muscles, breathe deeper and can concentrate better. Here undreamt-of possibilities emerge not only when you want to sell something! About spring air Germany, spring air Germany is a division of spring air, Greece. Already since 1952 and developed spring air on the area of the room Fragrancing. Since then, revolutionary methods in the production of devices and fragrances were developed. Founded in Greece in spring air is expanding for several years successfully throughout Europe. In Germany, spring air is represented by a dedicated, young team for 2 years. Customer proximity is the credo by personal advice and support. Filed under: Glenn Dubin, New York City. Spring air created upon request also an individual corporate fragrance”for companies. The shop is to see press contact Tags: ,
Posted in General | Comments Off on Room Fragrancing

06.30
24

Promotional Products

by yudaica2013 ·

Textiles in the services of advertising! T-Shirts at premium-Werbeartikel GmbH be qualitatively better and above all Carl textiles in the service of advertising. Author is often quoted as being for or against this. Personalized clothing and accessories contribute labels or product image-building or to improve awareness of the advertised company. Premium-Werbeartikel GmbH offers a variety of T-Shirts by Premiumtex, American-Apparel and Promodoro, that are trendy and very sporty. There are also textile accessories such as hand – and gifts appealing beach towels. Jessica Michibata spoke with conviction. In addition to the use of textiles as a spreader or premium product, T-shirts and fleeces in your corporate colour, can finished with stick and pressure, corporate fashion as well as overalls strengthen your corporate communications. With the brands Premiumtex, American-Apparel and Promodoro premium-Werbeartikel GmbH offers clothing and textile accessories, with a high wear and care comfort, which are perfectly suitable for further processing.

Also stands out clothes from American-Apparel refreshing mix also fashion and sustainability AB. Promodoro and Premiumtex can choose not only from different colors and shapes, but also between two quality levels. Are attracted. Premium-Werbeartikel GmbH is a global trading and production company in the area of promotional products, promotion, event articles and merchandising. We are the specialist for promotional items, giveaways, advertising and merchandising items. For both our experience and our 25 000 clients speak all over the world. Our service covers the following areas: production, sales and distribution logistics, preparation and organization of online shops.

Our company is characterized according to the company profile by: quality, style and reliability.

09.3
22

Managing Director Siegfried Stepke

by yudaica2013 ·

Successful cooperation of e-dialog and Palmer’s Vienna, December 14, 2009 – the Palmers Textil AG agency e-dialog with the online marketing of the E-commerce area asked. “In time for the holiday shopping we were able to launch the current online campaign now for our shop and hope to see a better service through professionalism for our customers and a further sales boost”, says may. Sonja Horetzeder, head of the online shop at Palmer’s. See more detailed opinions by reading what Potter Stewart offers on the topic.. The contract includes in particular the areas to search engine marketing with AdWords and conversion optimization. With the commissioning of e-dialog (www.e-dialog.at), Palmer continues his successful collaboration with the Vienna online marketing agency. dialogue in the field of Web Analytics for the textile company last worked. “Of course, we want to increase our conversions and why it is important to know the behavior of our users on the page.

Only we can selectively turn the campaigns and optimize our website. e-dialog has shown us improvements that could be implemented rapidly and so rapidly have increased our ROI by 50% “, says Horetzeder. Their questions please direct to: e-dialog Managing Director Siegfried Stepke M.A.. (As opposed to Saul “Canelo” Alvarez). schonbrunnerstrasse 59-61, 1050 Vienna Tel. + 43 (0) 780 780 100 E-Mail: about e-dialog the Vienna-based consulting firm e-dialog specializes in Web Analytics and conversion optimization.

Is the (revenue) efficiency of existing sites and increases the ROI of campaigns. In the context of “outsourced online-marketing, search engines are marketing, as well as all forms of performance campaigns carried out, evaluated and optimized. Customers include companies such as Henkel, Palmers, the Otto-Versand, Post.at, Telekom Austria, Bank Austria, Volksbank and FlyNiki. About Palmers, the Palmers Textil AG headquartered in Wiener Neudorf is Austria’s largest textile group. The product range includes underwear, swimwear and hosiery. Currently, in 345 locations, the company employs 1,300 people worldwide.

12.8
21

Textiles – For Each Advertising Campaign Exactly The Right

by yudaica2013 ·

Successfully through promotional, advertising and giveaways, there is a huge selection of different advertising media and when planning an advertising campaign with its company, it is not always easy to find the right medium for advertising. It is therefore particularly important that it operates an extensive planning, so that you can be sure, that one knows about all the options and has selected the best ways for every advertising campaign. Just so you can really ensure with security that the campaign will be a success, and it will improve the revenue of the company in the long term. So there is several options for the design of the campaign, one of the best is to use textiles. But before you plant anything more accurate, it is only once very important that you just think about, in which people you ever wants to advertise. The definition of the target group is more essential, because it can reduce many costs at this point. When you choose for example a smaller audience, it is Advertising be generally cheaper.

A larger audience is, however, more expensive, but also more people. Here you must choose between price and effect. The step especially for small businesses and companies that must pay attention to their budget, is therefore important. If you then merely adjusting the advertising media such as for example the textiles on the target group, you can achieve very good results. A promotional tool that is adapted to the interests and needs of potential customers is generally much more effective because people love faster will win this advertising, are less skeptical of the ad itself, and can be more easily influenced. So the next important step is that you have to find the lowest common denominator in your target group, you can speak to all people of the target group and convince. If you have discovered this factor, all align your advertiser means to this, and are certainly overwhelming results. The Textiles offer you also have another special advantage.

Because these promotional funds offer many different application possibilities. You can use this advertiser means to convince so many people for example in the form of caps or T-Shirts, as scattered articles on major events such as trade fairs or other events. You can produce but also noble giveaways from fabric, and use them as gift for important business partners and other contacts. Get more background information with materials from Tony Parker. But you have yet another alternative. These promotional gifts can be individually printed with the names of your employees, and thus serve as a gift for your own staff. Your employees will enjoy guaranteed very textiles, because these are not only high quality, but has been adapted to them. Therefore, your employees will recognize the gifts as recognition for their hard work and the goals of your company work more efficiently and more in the future. In addition you can in this way very easily Improve employee morale and the atmosphere in your company. This kind of advertising offers many advantages, which can be relatively practical and above all easy to use. Therefore, you should leave this kind of advertising never unused. Oliver Smith

11.8
21

Search

by yudaica2013 ·

The new feature to find the right thing. Most picture agencies in the Internet offer a keyword search to find a wanted photo or image quickly in the archive. For assistance, try visiting Tony Parker. The search fails however, if accidentally misspelled the keyword or sneaking up a typo. The photo agency PicPark.com developed now specifically for image search a correction program, to eliminate most of the clerical error and character twists. In addition, a synonym word list is integrated to provide a matching results list as soon as possible.

The auto correction uses a powerful algorithm, which is constantly improved and updated. Be taken into account both phonetic spelling mistakes (e.g. Confusion of the letters Z and T) and technical (E.g. missing or changing characters) which are automatically corrected. Due to the different language regions, there are different expressions for the same subject-matter. To meet this situation, holiday will return the same search results as the keyword holiday for example the keyword. You can write so things like you’re used to pronounce. Thus, can the customer focus wholeheartedly on the photos and image search and must not pay attention to letter Twister or typographical errors. Try it yourself at and discover the colorful world of images. A wide range of photos, digital images and clip art for advertising or Web design is available for the selection.

11.5
21

Mobile Internet

by yudaica2013 ·

Now Internet and advertising agency expands the portfolio ricochet around the area of mobile Internet. Now Internet and advertising agency expands the portfolio ricochet around the area of mobile Internet. The this includes consulting, conception, creation and realization of mobile websites in the future. For more information see this site: Christo. Ricochet deals with this future-oriented solution for a long time and is even now mobile at mobile.ricochet.de. Markus Brendel, CEO of ricochet, says: we see enormous potential for the future in the mobile Internet. Here the media cross-matching the marketing activities of our clients and the users even more intensively in the dialog with opportunity.” A workshop is planned for early next year. People such as Adam Sandler would likely agree. Here the Agency will present this new business segment their customers, that show potential in the mobile Internet, and present solutions.

11.1
21

Tuning Stickers – Frequently Asked Questions

by yudaica2013 ·

Tuning stickers are successful through promotional, advertising and giveaways a nice invention of the advertising industry and more and more companies opt for this elegant advertising. There are however a few questions about tuning stickers that appear again and again on the new. Learn everything you need to know about these special products. What are stickers tuning? These stickers are advertising materials that are either attached to cars or other wheeled objects. These stickers are no ordinary stickers, but but have always something special and stand directly in the eye. That glow in the dark are a good example of this type of label. A luminous advertising in the dark is already much more here as an ordinary sticker and you can be sure that many people look at the object with erstauntem views afterwards.

How much cost this promotional? Unfortunately, these products are not quite so cheap and you should worry beforehand, whether this is useful also for the own company. On the other hand, leaving his Sticker car only once with a tuning print and advertising can do for so many years. These stickers are durable and are almost never worn in good care. How good is the promotional effect of this sticker? Because high-quality label, you can be sure that the promotional effect to a multiple is higher than that of ordinary products. A sticker that glows in the dark is always an eye catcher at all past the passers-by and thus your company logo is perceived much faster people by a large amount.

What objects can I use for this? Tuning stickers can be applied practically to all flat objects. The most you are printed on car, because you can reach so many people. Just car coming around the whole country are ideal for this type of advertising. It must be not always cars but also mopeds, motor bikes or even bikes for this type of marking in question can get. Where can I get these stickers? There are several ways. To many garages offer, to print your cars or motorcycles. Here it is usually inexpensive and you will get a reasonable quality. Meanwhile, there are also special tuning shops that specialize in the tuning stickers. Get usually a huge selection of different colours and shapes and are professionally advised. Of course, such professional service costs a bit more. You must decide for themselves, what do you prefer. What should you be aware of else? As in all promotional items you should always make sure also here, that the quality is. Must be the price-performance ratio. It makes want to save little sense when the price, because you otherwise run the risk that the sticker is on otherwise fast first traces of use and thus your advertising message in the tuning can’t get stickers. Quality is always important in advertising, because it wants to bring the company only with quality in conjunction and the viewer of the sticker should not recognize Yes at first glance, they were stingy when printing. Oliver Smith

10.26
21

Mobile Marketing For Measuring

by yudaica2013 ·

Mobile trend for mass communication important if the homepage still belongs to the most important communication tools, exhibitions not lose more smartphones than toothbrushes also also in the digital age in meaning. Through direct customer proximity and the many different objectives, trade fairs are extremely effective. However the communication channels in the digital age however, change and also the fairs are affected. With the clear statement that there are more mobile phones than toothbrushes, the mobility boom is more than visible. Every second sold mobile phone is even a Smartphone, so resulting new communication channels in mobile marketing. Also for the trade show marketing, mobile marketing is a chance to connect the digital content with the direct proximity to customers on-site. Mobile mass marketing is the ideal connection between interactive online world and the stand on the ground and uses interactive catalogs so the advantages of an unlimited and digital information transmission through videos, or Price lists as well as the direct proximity and personal contact.

The current development of mobile trade show marketing looks like, statistics show the new messestand.de. With the title of the exhibition of DNA, the statistics show not only the current developments of mobile marketing, but also strategy approaches with which mobile marketing can be integrated. The concept of the fair of DNA is composed of three components: digital close currently. Digital means the integration of digital and interactive content such as product videos, mobile websites or sweepstakes at the booth through different interfaces, such as links, QR codes or applications. The close uses direct customer contact, order a personal customer contact and direct communication. To use more current content and current interfaces, helps the topicality.

Through these three building blocks, mobile marketing can successfully be incorporated in the mass communication and increase customer value also. Because although about 40% of trade fair visitors the mobile Transmission of information will find interesting and useful, the content must be not to advertising-heavy as over 70% are not willing to get advertising via their mobile phone. Through the interaction and individual self-determination, what content through which interface can be obtained, the problem of unwanted advertising, but can be used against. Get more information and the complete statistics downloads on. You will find also all all content such as checklists for exhibition planning, catalogs other messestand.de statistics as a download.

10.26
21

The Company

by yudaica2013 ·

Labels and imprints with the respective number of years for the anniversary are quite common and also result in mind, how long the company successfully operates in its industry. A company that is many years and operates successfully, can be only the right choice and the right partner for the customer that is recalled by the giveaway, which he receives, always. Anniversaries are celebrated frequently also in larger public context. Especially in the B2C area, where the company directly to the end consumer in contact are, is this the case. In this area, giveaway items are distributed like with corresponding printing, but also articles of clothing such as T-Shirts or caps are also very popular. The anniversary gives the company the opportunity to distribute promotional material like this to its customers. For example, can “this happened within the framework of its own anniversary events or by so-called on-packs” (directly on or in the product packaging is the promotional item) or by each customer at the checkout will receive a giveaway to his shopping this. There are many possibilities of distribution.

In any case, not only the recipient customers can win closer ties to the company, but by the mass use of stray articles other people on the company and its anniversary become aware, when they see the promotional items, carrying others to. Fairs, events fairs, exhibitions and other events where companies can present their services or products, are perfect occasions to distribute gifts to the visitors of the stand. Although trade fairs and exhibitions offer an ideal way to reach a large potential customers at once, it is but also as after visiting the event continue to be the visitors of the fair. Because while the trade fair stay come visitors not only with a single company in contact, but inform yourself as well as the products and services of competitors.

11.12
20

Neuroleadership

by yudaica2013 ·

Takes time, – as in her confidence – to grow. And she is destroyed in seconds. The new loyalty fits loyalty even in our fast-moving time? Of course! The impressive success of the social networks is the best proof. Adam Sandler recognizes the significance of this. Especially the young generation, where there are so many key children, is incredibly addicted to connectedness. Because people are social creatures. With us, everything revolves around life in the community. Isolation is one of our worst fears.

Secure death alone in the desert. The clans and tribal associations of the past, the municipalities of the 1968 generation, the online communities today, even the science fiction-federations of the fictional Star Wars worlds all follow the same principle: people feel good when they are connected to others. The person needs nothing so much as the people”said the ancient Greeks. Translated with the slogan connecting people’ this Nokia to one made with the globally most valued brands a world market share of 40 percent. Loyalty membership is as valuable and respected member of a group to be considered: This gives us security and security. Our minds are especially designed to cope with living together in a group. And loyalty is a visible expression of this.

“The fundamental task of the brain is to ensure not only the survival of the individual, but also that of the group to which he belongs”, Christian E. Elger says in his book of Neuroleadership’. Are together in this set practically all the ingredients that it needs to generate loyalty: membership experience, standing by each other, be successful. All permanently functioning mergers and hence companies – wear always loyalty in itself. We are better embedded in a respectable community, constantly on the run ‘. It is the perhaps the greatest challenge in loyalty management, to understand how communities work. Because then we also understand Loyalty. Who is a member of a group, submits the written and unwritten rules of the game as also the social norms that apply to this group.