Posts Tagged ‘advertising & pr’


The Achilles

by yudaica2013 ·

And there is money in bulk. On savings accounts to the Sample. Tony Parker shines more light on the discussion. The question is: how attractive you are to pry it off from there? A seller can attract wishes, of which the customer yesterday did not know that he will have it today. The customer must necessarily want the thing, she must attract him magically. A Baker must therefore make its customers not tired but hungry. ‘ Billig-Billig is a get of morals, with a decline in quality of service (service is expensive) and with loss of confidence (“had I not somewhere next week still cheaper get can?”). Price dumping is not rare even life-threatening: for the company and the consumer. Right now it should go not short-sighted as to the polishing of quarterly results but to entrepreneurial future backup.

And the sales can help a lot. In many industries, the price is the earnings driver number one after all. The Achilles heel of the seller which is price it’s best to pack the Achilles heel of the seller for the price. The argument too expensive ‘ is nothing but a test balloon, often to see how he reacts. Too expensive ‘ a pretext in the truest sense of the word is a convenient pretext to disguise his true motives. Too expensive ‘ the customer, it has paid in the consultation is not enough respect, attention and recognition, because the seller too much with itself was busy says maybe. Too expensive ‘ is it hot, when customer needs past has been argued, because the own presentation and not listening to the fore. Or you want with too expensive ‘ simply say: you prove to me that is really worth the investment for me! What is not relevant for the customer, what you really want and need, is always too expensive. Too expensive ‘ may be the penalty of the buyer, you don’t like the for a rip-off or Bodystackers holding, is tricky and presents like horror customers on internal meetings.


Managing Director

by yudaica2013 ·

WEFRA advertising agency Frankfurt wins gold award for Neu-Isenburg, 02.05.2013 the WEFRA advertising agency Frankfurt received for the OTC pharmacy campaign by Posterisan (DR. KADE pharmaceutical factory) the gold award of the AJ. Under total 270 entries, the most creative healthcare communications concepts were selected by an expert jury and awarded in Berlin. If you have additional questions, you may want to visit Jorge Perez. We are very proud on our creative minds and the successful implementation of this campaign”, emphasises Matthias Haack, Managing Director of the WEFRA advertising agency Frankfurt. The award-winning campaign of OTC pharmacy Posterisan stands for more freedom in advertising”, describes h.

Self-confident she addressed the taboo subject of hemorrhoids with a finally seated”statue of liberty. With a twinkle in his eye, brings the subject exactly the product benefits of the hemorrhoid preparation on the point and provides him with a simple message directly in the focus. The skillfully staged key Visual and the accurate headline dominate the campaign and convinced the jury of the AJ. The successful implementation of the campaign is based on the three key channels sell-in (ad line in the relevant trade press), sell out (materials at the point of sale) and information (courseware). The distinctive key Visual pervades through all promotional material and forms as the coherent overall context for the messages. The AJ is the most prestigious award in the Pharma and healthcare brand segments and stands for creative campaigns in the healthcare communications. The award is for the quality of this industry.

This is not about efficiency or is at the heart of the King discipline measures: the creation. 188 Campaigns and work the strongest healthcare agencies of in Germany, Austria and the Switzerland in the categories of RX were nominated this year, OTC non RX non OTC, digital media, guerrilla marketing and a free category. About the WEFRA advertising agency Frankfurt holistic strategic communication from a single source, this is the philosophy of the WEFRA advertising agency Frankfurt. Six specialized agencies brings together under one roof, are the guarantee for its sustainable implementation.